The east Rehovot plan is being promoted as part of the Mayor’s vision for the expansion of the city and in accordance with the National Committee for Special Planning Issues’ decision as part of NOP 1/35, which approved an extension east of Begin Road.

The planning team’s proposal for the “Kedem District” stems from a vision of sustainability, striving to minimize the area’s ecological footprint while fulfilling the varied needs of a growing, dense urban population. The plan proposes a large urban park, which will serve both existing and future residents, and become part of the “Rehovot” experience, setting the stage for vibrant urban activity. This activity will strengthen city center renewal processes, while supporting the transformation of Rehovot into a city attractive to a variety of populations. The planning proposal views the new eastern areas as a rare urban opportunity for the entire city (not only for the new quarter itself), and thus wishes to be ‘generous’ to the city, both in terms of the scope of area allocated for external public usage, as well as in terms of their location as the district’s showcase